January 16, 2025
The start of a new year brings fresh opportunities to turn your entrepreneurial dreams into reality. If you’ve ever considered starting your own condom or lubricant brand, 2025 is the perfect time to dive in.
With growing awareness of sexual health products and the increasing demand for quality products, launching your private-label brand can be both impactful and profitable. If you’ve ever considered creating a brand in this space, we’ve outlined how to get started and how partnering with LTC Healthcare can help bring your vision to life.
Why create your own brand?
With consumers becoming more conscious of their sexual health and wellness, the demand for high-quality, innovative condoms and lubricants is at an all-time high. In fact, market projections indicate a substantial growth rate in this sector, driven by increasing awareness around sexual health and safety.
“There is a growing focus on sexual wellness within the health optimisation industry, with projections estimating the industry will reach $92 billion by 2032”. [1] This trend presents a lucrative opportunity for anyone looking to create a brand that offers value to consumers.
Starting your own brand allows you to customise products to meet specific consumer needs. Whether it’s offering vegan-friendly options, unique flavours, or ultra-thin designs, the ability to differentiate your products makes your brand stand out. Learn about the range of customisation options LTC Healthcare offer.
Owning your own brand gives you full control over the design, strategy, marketing, and distribution. This control allows you to create a business that truly reflects your values and vision. You can build your identity from the ground up, focusing on what matters most to your target audience.
The global push for better sexual health resources and sustainable options makes this an ideal time to enter the market. Many consumers today are demanding more ethical, environmentally friendly products. As a result, creating a private-label brand today aligns perfectly with both market needs and industry trends.
5 steps to start your brand
- Define your vision
The first step in launching any brand is defining your vision. Who is your target market? Are you focusing on younger demographics, niche markets like eco-conscious consumers, or regions with underserved sexual health resources? Defining your audience will help shape every part of your brand. - Choose a trusted partner
One of the most important decisions in the process is selecting a reliable partner and manufacturer. Partnering with a supplier who has experience in private-label condom and lubricants can save you time and avoid potential headaches.With over 30 years of experience in the sexual wellness industry, Andy Taylor, Managing Director, Founder, and Private-Label Lead at LTC Healthcare, shares his insights. “At LTC Healthcare, we’ve helped launch countless private-label condom and lubricant brands that are now household names. With decades of expertise in the industry, we know the process inside and out, ensuring that your products meet high-quality standards while also aligning with your vision.”
- Customise your products
Work closely with your supplier to tailor your products to meet specific market needs. This could involve selecting packaging designs, choosing materials (such as vegan-friendly latex or a specific lubricant), and deciding on product features like size, flavours, and packaging options. - Develop your sales and marketing strategy
Your brand identity and digital presence are key to attracting your audience. This includes developing a website, creating a social media presence, and planning advertising campaigns. Focus on creating a message that resonates with your target market and builds trust. Consider collaborating with influencers or sexual health advocates to boost your brand’s credibility.Alongside your marketing, you need to nail down your sales strategy. Do you have contacts in the industry? Are you aware of upcoming events and expos to meet potential buyers? Or do you need your partner to help make these introductions? Having an expert in the industry on your side will definitely help you on your way to success.
- Launch and scale
Once your product line is ready, it’s time to launch. Monitor your performance and gather feedback from customers to improve your products and strategies. As your brand grows, continue to innovate and expand your offerings to cater to evolving consumer needs.
How LTC Healthcare can help
At LTC Healthcare, we offer comprehensive private-label services that take the guesswork out of launching your own condom or lubricant brand. Here’s why you should choose us as your trusted partner:
High-quality products – Our products meet rigorous safety and quality standards, ensuring customer satisfaction and trust.
Customisation options – From packaging to product features, we help you create a product and brand that stands out.
Expert guidance – With decades of experience, our team provides valuable insights to help your brand succeed.
Global reach – Whether you’re targeting local markets or aiming for international distribution, we’ve got you covered. We currently distribute products to over 40 countries with no signs of slowing down.
Start your journey today
The new year is the perfect time to take action and start your own condom and /or lubricant brand. With the right partner and strategy, you can build a successful business that meets the growing demand for high-quality, ethical sexual health products.
Contact us today to explore our private-label services and take the first step towards launching your own brand in 2025. Follow this link to register your interest for a free consultation.
[1] – “There is a growing focus on sexual wellness within the health optimisation industry, with projections estimating the industry will reach $92 billion by 2032”. Financial Times